When Data Makes the Difference

Strategy and Insights

You need to make decisions based on data, not your gut. When used properly, your own customer relationship management (CRM) data is your most valuable asset. Google Analytics information can support that customer data with a deep understanding of where your sales come from and how to harness the power of your strongest converting customers.

With MassLive Media, you have these insights and more, provided in real-time dashboards and other means, with experts to help you understand what you see.

LEAD GEN STRATEGY

Marketing and advertising can’t be done successfully until you know exactly who you need to reach. Integrating true analytics will change the way you do business.

DATABASE ANALYSIS

Use CRM to understand your best customers, their definable attributes, what they’re buying, and why. Then turn what we know of your best current customers into more customers with matching characteristics.

SOCIAL CONVERSATION

 Gain deeper insights into consumer perceptions of your business to identify evolving trends, gaps, and opportunities to improve overall perception, messaging, and positioning against competitors.

MARKET RESEARCH

Consumer surveys and detailed qualitative research give you specific information regarding your market. This fuels the ability to make informed decisions and truly understand consumers.

Tracking 101: Why You Need to Use UTM Codes


It’s often a misconception that marketing strategies can be hard to track, but with digital marketing nothing could be farther from the truth. There are...

Digital Marketing Bootcamp – Part 6


How data allows you to identify unique audiences and customize your marketing for them One of the benefits of digital marketing is the huge amount...

The New Energy Consumer: What the Solar Trend Has Created


Deregulation in the energy industry has given way to a rise in renewable energy and more consumer choices. More options in the market mean that...

INDUSTRY INSIGHTS

Blog Posts

We Are Here to Help

Grow Your Business

Contact us with any opportunities to help your business.

Our business is to enhance your business.