Statistical Evaluation of Digital Conversations:

Knowing Their True Underlying Meanings

With MassLive Media, you can gain deeper insights into consumer perceptions of your business and industry. From here, we can identify evolving trends, gaps, and opportunities to improve overall perception, messaging, and positioning against competitors. This also allows you to see new audiences and segments that align with your brand. Understanding the inter-relationship of the topics and the specific levers that are driving them, both positive and negative, can help guide business strategy, evaluate operational changes, marketing messaging, and more.

MassLive Media's Social Conversation Analysis Takes Your Business to the Next Level

•Research and collect conversations across the entire digital landscape—not just social media

•Topics and sentiment are analyzed through a series of statistical models to quantify interrelationships

•Key insights are identified and translated into strategic recommendations

INDUSTRY INSIGHTS

Blog Posts

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Just when you’re getting used to marketing to mobile, social, collaborative, value-driven Millennials—the generation born between 1980 and 2000—it’s time to start thinking about how...

Gen Z Spending Habits


For years, Millennials have been the mainstay focus of advertising endeavors. But what about the next generation—Gen Z? This generation, which follows Millennials, already has...

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